Dr. Thomas Gilovich, a professor at the prestigious Cornell University says, “We buy things to make us happy, and we succeed. But only for a while.”
He found that we’re excited about our new things, but only for a short time.
After that, we adapt to the new item, and it loses that shiny glow of excitement, and so do we.
This leads us to look for something new to give us back that glowing sense of acquisition.
