But the truth is that eating too much sugar and other sweeteners has been linked to a host of chronic illnesses.
Obesity is an obvious issue that sugar plays a huge role in, but there are many others.
Sugar in the bloodstream leads to the production of insulin and overloading that system can begin the process of becoming insulin resistant.
And insulin resistance becomes Type 2 diabetes if not corrected.
Excess sugar consumption has also been linked to heart disease, cancers, depression and dementia, infertility, impotence, and acne.